Hi, I'm Ali

A certified Life and Leadership Coach (oh, and Technology Business Owner)

My passion is unlocking people to enable their true potential. I help individuals understand themselves better so that they can interrelate more successfully and achieve their goals.

How did I get here?

I've spent the last 20 years co-running an MSP with my husband. During this time there's not many challenges we haven't faced and we learned  to ride the rollercoaster highs and lows of business life.

We employed great people over the years but whenever the proverbial hit the fan , the buck always seemed to stop with us. We were spending a fortune on staff but still seemed unable to hand over the ropes and accountability effectively.

Today, through a long time of learning the hard way together with a much shorter investment in Life and Leadership coaching , we have built a strong leadership team that feel empowered and accountable. 

The joy I get from seeing the team achieve success by themselves is worth so much more than when it was my own - 

I've come to realise that life and business is really all about relationships and how to make the most of them.

It’s taken us 20 years to get this far. I wish someone had shared what I know now 10 years ago - we'd be even further ahead.

So now that things are in hand for our business I am passionate about helping other MSP businesses become effective at building amazing teams and culture that creates extraordinary results.

I choose the MSP business because I know the challenges, the relationships that are needed and I understand that Techies tend to need a little more help than most with this stuff!

I trained as a Transformational Life coach with Animas and am a certified guide for GiANT leadership coaching

GiANT worldwide is my perfect partner. They have fused coaching with a digital platform that allows the sharing of simple leadership tools to all your people , no matter where they are in this new hybrid working world.

Creating a culture of coaching in organisations is the key to unlocking the talent that's hiding in plain sight in your workplace.

If you're looking to unlock the potential of your people in order to get ahead faster and enjoy the ride along the way, get in touch!